The Shanghai Addition is a new way to connect Chinese brands with audiences, cultures and markets around the world, helping them grow creatively and quickly into key geographies. The team currently works with Huawei, Honor, and Envision, among others, providing business, innovation, data and creative services.
The Shanghai Addition is backed by the international powerhouse of the H+K network and WPP and is an extension of London’s Global Center of Creative Strategy, led by H+K’s UK CEO Richard Millar and Chief Creative Strategist, UK, Simon Shaw.
“The Shanghai Addition brings the skills of the London Center of Creative Strategy to China. It will house a fluid and agile team focused on the new services and products demanded by the changing needs of our clients. Its purpose is to serve the global ambitions of Chinese brands by developing strategies to connect them with audiences around the world through H+K’s extensive network,” says H+K Global Chairman and CEO Jack Martin.
“Economic and political shifts in the world present a greater than ever opportunity for China and Chinese brands to step onto the global stage in a meaningful way,” says Richard Millar. “Our Shanghai Addition offering is personal and client centric, based in Shanghai but networked globally. And our knowledge is based on years of expertise underpinned by deep cross-cultural, human and market insights.”
Simon Shaw will be discussing “China’s Age of Ambition” on stage at Cannes in the Forum at 3pm with Glory Zhang, CMO Huawei, and Jeff Beer, Fast Company.