LONDON – Hill+Knowlton Strategies (H+K) launches Better Impact™, a performance strategy to empower businesses and brands to have a better impact on people and the planet.
Framed around the United Nation’s Sustainable Development Goals (SDGs), the new offer includes a Better Impact™ Score, which identifies which of the seventeen goals most align with a business’ performance, stakeholder values and purpose. This enables H+K’s Better Impact™ Consultants to build strategies to ensure a brand’s communications are credible and authentic.
By identifying the SDGs that most align with a brand, and providing an ongoing benchmark, the Better Impact™ Score empowers companies seeking to do their part to progress the UN’s agenda to 2030.
“Creativity has a huge role to play in helping brands be a force for good. A CSR strategy won’t cut it anymore, but identifying authentic campaigns that stand to scrutiny and have a real world impact can be a daunting prospect. At H+K we believe that by focusing on the key areas that will enable the most immediate impact, any business with the right intent can make a positive difference” said Richard Millar, H+K’s UK CEO.
Better Impact™ was created by a group of H+K employees using the Skunkworks model; an approach that allows a small and loosely structured group of individuals to design a new idea by escaping routine organisational procedures.
The unconventional approach is the latest in a number of creative initiatives from H+K London’s Global Center of Creative Strategy, led by Richard Millar and Chief Creative Strategist Simon Shaw. As a result of the Skunkworks approach, Better Impact™ is managed by employees who are genuinely passionate about social and environmental change.