LONDON – Hill+Knowlton Strategies (H+K) London has hired Vinay Chhana and Thomas Jackson to bolster its data capabilities across the agency.

Vinay joins as a Data Consultant, and will be responsible for shaping the way we measure & examine data. He will play a key role in mapping how H+K assesses performance iteratively and delivers real insights as part of this ongoing process.

Vinay has seven years of industry experience in data analysis and campaign planning for clients such as Allianz, Avis and Iconic Funds. He is joining H+K from The Social Partners where he gained a strong basis in communications analytics; notably working on the award-winning Wilkinson Sword campaign.

He will be reporting directly to Vikki Chowney, Director of Content + Publishing Strategies at H+K, working on clients across all sectors.

Tom joins as a Data Analyst in the Technology team bringing over four years’ experience in the tracking and analysis of data trends. Prior to H+K, Thomas worked at Ebiquity as part of the reputation division, handling clients such as Rolls Royce, Carrefour and Sony.

At H+K, Thomas will analyse and transform data into useful insights that inform brand and content strategies for our clients. He will be reporting directly to Vinay Chhana, Data Consultant at H+K Strategies.

Vikki comments on both Thomas’s and Vinay’s appointment, “Data is such an exciting space for us at the moment. As we see continually evolving requirements in this space from clients, the people we hire change as well – and we’re able to bring new skills in to the building. We’re really lucky to have two fantastic new people dedicated to our measurement and reporting, which is more important than ever.