November is Global Measurement Month, and in association with the Public Relations Institute of Australia, this month Smoke Signal Podcast is featuring a series of episodes with global leaders in PR measurement, all under the theme of “reimagining measurement and evaluation”.

In the most recent episode, H+K’s Global Head of Data + Analytics and International Board Director for AMEC, Allison Spray, joins Paul Cheal MPRIA to discuss all things measurement, including augmented analytics.

Listen to the episode here.