20 June 2019, CANNES – RBK Communication, Hill+Knowlton Strategies (H+K) and Making Waves are proud to announce that Doconomy won a Grand Prix in the Creative eCommerce category at the 2019 Cannes Lions International Festival of Creativity for their Do Black campaign.
With Doconomy, the team at RBK created DO Black, the first carbon emission limit credit card, an innovative solution addressing the climate crisis. It’s the first card with a CO2-emission limit, stopping you from overspending, not based on available funds but on the impact caused by your consumption. The innovation combines three functions: The ability to measure the impact of every transaction (Åland Index), the set CO2-emission limit calculated per country/capita, and the payment system integration of CO2-emission limit overriding the accounts financial credit level.
“DO Black was born out of the need to do more for climate change, and in a way that is accessible to everyone,” said Nathalie Green, CEO and co-Founder of Doconomy. “Winning at Cannes has proven the strength of the innovation and communication strategy, and I couldn’t be prouder of everyone at Doconomy, RBK Com and H+K who was involved.”
“Climate change is affecting the world now more than ever, and it is starting to be recognized. With H+K alongside us we have had the privilege of an engaged team running by our side, every step of the way, to inject responsibility at the very core of consumption with DO Black,” said Johan Pihl, Executive Creative Director at RBK Communication.
“We are all delighted with the results,” said Richard Millar, Global President of H+K. “The team who worked on this award-winning campaign are creative, smart and talented people that give their best to deliver outstanding work. And our approach has truly paid off, reiterating our belief that our greatest asset is our talent.”
A Grand Prix is given to 1 campaign per overall category and is the work that the jury selects as one of the most inspiring and impactful campaigns at the Festival. Doconomy now joins the list of 2019 xx winners.
Cannes Lions is the premier awards festival in the PR industry. Following a judging by an elite panel of top international PR practitioners who considered the excellence and effectiveness of PR work from across the world, Hill+Knowlton Strategies was distinguished by receiving xx awards.
For more details on DO Black, take a look at the Cannes-winning video online: video
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioural science unit.
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About RBK Communication
A Swedish ad agency passionate about the sustainable values created where creativity and strategy is enhanced by innovation. Do well. Do good. Enjoy the ride!
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.