23 April, LONDON – Following a competitive pitch, international public relations agency Hill+Knowlton Strategies (H+K) has confirmed it has been appointed as global agency of record for FTSE 100 sustainable packaging provider, DS Smith.
H+K will provide strategic counsel, execute creative campaigns and deliver media relations and public affairs support across Europe and the US to support DS Smith’s packaging, recycling and paper divisions. The account will be led by H+K London with hubs in New York and Brussels.
The pitch process formed part of a strategic review of communications by DS Smith as it consolidated its roster of agencies and followed the appointment of Shona Inglis as Head of Media Relations & Campaigns in 2019.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.
Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit. H+K is a key partner of Common Ground, a joint venture from advertising’s ‘big six’ in support of the UN’s Sustainable Development Goals.