17 May 2023, London – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a new mandate with Costa Coffee, part of The Coca Cola Company.
Costa Coffee have appointed H+K to develop and execute external PR campaigns, celebrating new and innovative products and menu launches, as well as amplifying the brand’s new creative platform – ‘Made A Little Better’.
H+K’s initial focus will be consumer communications, with Coronation-led product PR and summer and autumn limited offer propositions.
Knight added: “We were looking for trusted advisors as much as brilliant publicists, and are confident we’ve found that in H+K.”
Kate Hopper, Managing Director for Consumer Packaged Goods, commented: “We’re very pleased to be joining WPP Open X in helping shape Costa Coffee’s brand communications at an exciting time for the business. We have the experience and expertise to drive fame while creating an emotional connection with target audiences, ultimately build their reputation to drive growth.”
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates in more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.