3 October, LONDON – Announced this morning at Hill+Knowlton Strategies’ (H+K) annual symposium Creativity+Opportunity, H+K has partnered with production company, Happy Finish to launch REALITY+TM. REALITY+TM will provide bespoke Extended Reality (XR) solutions – including virtual reality, augmented reality and 360° video production – coupled with world-class communications and behavioural science expertise.
Recognising that brands are increasingly turning to XR solutions to develop powerful, immersive experiences, REALITY+™ provides a unique point of difference. The service offers clients a marriage of deep, sector-led communications expertise with best-in-class production, plus data and insights, behavioural science, purpose-led communications, event production, media relations, and content and publishing.
“From enabling empathy to transporting you to new worlds, XR can be a powerful tool in communications when done right. This new partnership with Happy Finish complements our deep sector expertise, providing another offer to further expand our breadth of services,” said Simon Whitehead, H+K UK CEO.
REALITY+TM turns powerful ideas into meaningful, immersive experiences that drive genuine impact for some of the world’s leading brands.
Daniel Cheetham, Global CEO of Happy Finish added, “Happy Finish and H+K share the same values; a deep commitment to client service and the relentless pursuit of mastery in our respective fields. Together, we will have an unparalleled advantage in coupling the very latest in immersive technology with communications and events.”
REALITY+™ is the latest in a number of creative initiatives from H+K. Recent innovations include Flight School+, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry.
For Media Enquiries:
Jason Stanford, Global Communications
+1 512 432 1937 | Jason.Stanford@hkstrategies.com
Megan Jackson, Marketing Executive
+44 020 7413 3766 | Megan.Jackson@hkstrategies.com
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups. Please note that H+K should be referred to only as Hill+Knowlton Strategies or H+K with no variations.
About Happy Finish
Engaging Humans in the Age of Experience.
With 15 years of experience applying creative craft to captivate the attention of human beings, Happy Finish is an award-winning creative company. We merge creativity and technology to produce world-class content. Our skill set ranges from creating high-impact still imagery through to producing fully immersive experiences.
About REALITY+ TM
REALITY+™ turns powerful ideas into meaningful, immersive experiences that drive genuine impact. In partnership with award-winning Extended Reality (XR) production company Happy Finish, the offer provides bespoke XR solutions – including virtual reality, augmented reality and 360° video production – coupled with world-class communications and behavioural science expertise.