19 May 2021, LONDON – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a brief with MANA Group, the entertainment company launched by former triathlete Chris McCormack.

H+K’s scope focuses on the brand’s Pho3nix Foundation, a non-profit organisation that leverages sports to enhance underprivileged children’s health and well-being.

The Foundation’s Sub 7 Sub 8 challenge will see four renowned triathletes attempt to complete a full distance triathlon in under seven (men) or eight hours (women). The ‘Defy the Impossible’ campaign tells the real stories of the athletes and shares the power of chasing seemingly unachievable goals.

“The Pho3nix Foundation’s mission aligns perfectly with our agency’s commitment of communicating sport as a force for good. We’re extremely proud to be supporting the new Sub 7 Sub 8 challenge; an incredible physical endeavour for a great cause.”

Jamie Corr, Managing Director of Sports at H+K London

“We were impressed by the creative thinking H+K showed and their passion for making sport accessible to all. The team clearly understood our mission to inspire the next generation of athletes.”

Chris McCormack, CEO, MANA Group

H+K’s remit includes raising the profile of the organisation and its blockbuster event with the public and among the sports community ahead of Spring 2022.

The win is the latest for H+K’s Sports practice, which recently also won a mandate with Right To Dream, the international group building an eco-system of academies, professional football clubs and educational institutions around the world.

For media enquiries:

Grace Nuttall, UK Marketing Manager

Megan Jackson, Senior Marketing Executive

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About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioral science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.