23 January 2023, London – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a new mandate with Manhattan Associates, a global technology leader in supply chain and omnichannel commerce.
Following a competitive pitch process, H+K won a scope of work including B2B communications, including media relations, content development and thought leadership.
James Canham-Ash, Head of EMEA Communications at Manhattan Associates commented: “H+K’s insight and understanding of our business goals and varied audiences was impressive. The team demonstrated an intelligent and considered use of data, strong media relationships and a commitment to deliver results for our business in the UK.
“Aligning and working closely with the H+K team in the USA, we are excited to see the ‘force-multiplier’ effect in action in terms of media opportunities and for our overall brand awareness not just in the UK, but also in North America too.”
H+K established a dedicated Commerce team in 2022, in response to the sector’s growing strategic importance. The team combines its knowledge of the latest Commerce strategies with its enviable expertise in earned, shared, owned and paid and experience across bricks and clicks, B2B, D2C, and marketplaces to help brands navigate new ways of winning baskets.
Heather Bull, Head of Commerce at H+K UK, commented: “Whether driven by sustainability or geopolitical dynamics, supply chain management is increasingly at the forefront of business leaders’ agendas, and therefore the media conversation. Manhattan Associates is leading the industry and is an exciting addition to our growing Commerce portfolio.”
The news follows an announcement earlier this month that H+K won a new mandate with Hill’s Pets Nutrition, a Colgate Palmolive brand. These wins are among several in early 2023 for the UK business.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates in more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.