Brand and communications in perfect harmony.
The disciplines of branding and communications are often worlds apart – roles, departments and agencies are organised separately, sometimes not acknowledging each other, and at worst pulling in different directions. But customers, audiences and stakeholders experience brands as a whole, they don’t compartmentalise.
For your teams, navigating this can be onerous too. Time and process spent with the branding agency are then repeated with the comms agency; the core idea for the brand identity doesn’t work for the next campaign. What’s to be done?
Well, our process cuts through this. We take a holistic view of your challenges, without being constrained by siloed thinking. It allows us to consider multiple strategic inputs, to sense check your brand strategy and create any element that may be missing, before aligning at a core creative idea that can be expressed in both your brand identity and your communications – ensuring they are totally in synch.
From there we can implement depending on the identified needs. It may be as straightforward as aligning your brand messages to your PR messages. But equally, it could be a refresh of elements of your brand identity, or crafting a new narrative or creating new communications campaigns.