Now more than ever companies need a way to objectively measure, track, and influence their reputation – specific to your distinct audiences.
Our international team of reputation experts has developed the Reputation+ framework, which measures multiple facets of reputation that are relevant to your distinct audiences.
Our Data + Analytics team has developed an interactive dashboard that quantitatively tracks your reputation against competitors.
Building reputation capital to protect brand equity and contribute to value creation
Through Reputation+, we work with leaders to assess, build, activate and protect reputation capital. We assess the dissonance between performance and perception and act on reputational risks and opportunities to generate measurable business and societal value.
Our model for strategic planning and implementation includes a process to act on reputational risks and opportunities: intelligence, measurement, strategy, and engagement and activation. We focus on continuous improvement through program execution, evaluation, and calibration.