Our data-led approach to media relations allows us to target the outlets that will drive the most impact against KPIs.
Using a collection of data points, we build on the knowledge of our teams working with media daily to hone a media list that is truly fit for the audience and brief.
We analyze and score titles against up to eight metrics, so whether the brief is to deliver thought leadership, cultural cut-through or SEO value we are able to build a bespoke list of targets that will be most effective at meeting the objective(s).
Our Smart Media Lists encourage greater efficiency in media relations, reducing waste and increasing impact. Globally, we work with local teams to validate and enhance their media universe.