Smart Media Lists


Our data-led approach to media relations allows us to target the outlets that will drive the most impact against KPIs.

Using a collection of data points, we build on the knowledge of our teams working with media daily to hone a media list that is truly fit for the audience and brief.

We analyze and score titles against up to eight metrics, so whether the brief is to deliver thought leadership, cultural cut-through or SEO value we are able to build a bespoke list of targets that will be most effective at meeting the objective(s).

Our Smart Media Lists encourage greater efficiency in media relations, reducing waste and increasing impact. Globally, we work with local teams to validate and enhance their media universe.

Allison Spray

Global Head of Data + Analytics


H+K delivers deep industry knowledge combined with specialist areas of expertise. We understand our clients’ ecosystem and how to engage their audiences.
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Specialist expertise

We integrate core disciplines to deliver deep industry knowledge combined with specialist areas of ‘ideas + strategy’, ‘content creation’ and ‘publishing’.
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