The Buy Now, Pay Later (BNPL) industry isn’t a new phenomenon, but it’s one that’s hotting up.

For many retailers, it feels like an intelligent commerce strategy – providing the ability to attract new fans over the competition and increase engagement to help retain existing advocates.

But BNPL is not without its risks, particularly during a cost of living crisis – which is why media and regulator scrutiny is rising.

This year, the consideration must be: how can brands communicate the benefits of BNPL schemes through the lens of #responsible shopping? And how can BNPL operators cut through this crowded space to differentiate their offering?

Our Commerce team has created a snapshot of the industry to look at the challenges and opportunities created for brands.

Read it here.