Entertainment has changed. From gaming to live events, on-demand content, music, podcasts and film, even travel; technology has evolved the experience to always-on, available whenever, wherever.
People have an almost endless supply of whatever entertainment they choose – there is no need for one-size-fits-all, for mainstream. Everything is niche.
As such, entertainment brands, platforms and IP franchises face a fierce battle for attention. For people’s valued leisure time.
At H+K Entertainment we specialise in understanding specific audiences – through data, analytics and insight – how and where to engage them, and understanding how to build creative campaigns that align with brand and business objectives.
We’re a young, diverse team of creatives, strategists, media relations experts, tuned into current culture who know how to tell stories for earned media, and we’d love to hear from you.