Entertainment has changed. From gaming to live content, on-demand to music, podcasts to film.The impact of technology  has evolved the experience of entertainment – making it always-on, available whenever, wherever. Its influence and power in entertainment have fundamentally shifted.

It is intricately linked to society – defining or reflecting it. Our understanding of people, how they think, live, act and play allows us to tell stories that resonate.

As our lives become more complicated, our desire for entertainment to fit into our daily lives grows.

And, so it becomes part of our everyday life, not a luxury for the few – but a need for the many.

Everything is niche… and it’s all about choice.