Travel + Tourism


We advise travel and tourism brands on how they can get back on track following the pandemic, adapt to the changes in consumer behaviour, and create new ways to experience and explore near, far and away.

A graveyard of grounded planes at Bournemouth airport; a fleet of ghost cruise ships drifting in the English Channel, and abandoned seaside resorts. It sounds like a post-apocalyptic Hollywood blockbuster, but this was, in fact, the real-life drama playing out before our eyes as Covid-19 brought the travel and tourism industry to its knees in March 2020.

As the industry begins to take off once again, it is doing so against a backdrop of society’s biggest issues – safety, inclusivity, and sustainability.

Our team has an unparalleled understanding of how consumer expectation and corporate responsibility are intertwined. We help our clients tell their transformation stories, partnering with them to spot opportunities for growth, manage reputation and mitigate risk. We then apply art and science, along with our expertise in earned, shared, owned and paid media, to deliver high impact, emotive campaigns that deliver business results.

Our relationships with influential media across trade and consumer titles keep our clients ahead of the competition, driving visibility and securing placements in sought-after sections, blogs, and lifestyle commentaries.

Where you need to launch a new route, drive online sales, increase footfall or navigate new legislation, we have the travel and tourism expertise to drive visibility and preference for your offering amongst your key audiences.

Hill+Knowlton Strategies is a listed partner with ABTA, a trusted travel brand offering advice and guidance to the travelling public, leading the travel industry in supporting high service standards, and promoting responsible tourism at home and abroad.

Heather Bull

Head of Commerce

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Specialist expertise

We integrate core disciplines to deliver deep industry knowledge combined with specialist areas of ‘ideas + strategy’, ‘content creation’ and ‘publishing’.
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Behind all of our insight-led ideas and communication strategies is a deep understanding of data and analytics, creativity, innovation and master storytelling.
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