Digital Planning + Optimisation is how we utilise paid media to make our work more impactful.

To ensure our work reaches the right audience, in the right environment and at the right scale, our paid media experts play a critical role in how we plan and how we publish.

With expertise in best practice planning and buying across all paid media channels, we can identify how and where paid media investment is best utilised to ensure our work connects with its desired audience. This approach gives our work the right platform for success and generates better value from our communications.

With shifting audience behaviour and an ever-expanding proliferation of touch points with the modern consumer, it’s vital that our campaigns take a holistic view across all communications channels. Our DP+O team help clients deliver truly integrated campaigns by identifying where paid support can drive greater scale, improved audience connection and more objective-focussed delivery of message.