HSBC: Content and publishing strategies for a global sponsorship portfolio

by H+K United Kingdom

December 13, 2016

HSBC: Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more