Why Are So Many App Icons Blue?

by H+K Global

December 15, 2016

Why Are So Many App Icons Blue?

They say imitation is the sincerest form of flattery. If that’s the case, designers are quite generous with their compliments, especially when it comes to brand logo colors and, by extension, mobile application icons. Open your smartphone home screen: See a lot of blue? We thought so. In entrepreneur and blogger Stuart Hall’s “The Colors … Read more

Cannes Lions 2016

Hill+Knowlton Strategies is proud to have won a Bronze Lion in the Mobile Lions tonight at the Cannes Lions International Festival of Creativity under Social > Content for user engagement. The campaign, A Valentine from adidas, was a celebration of love of all kinds. When adidas asked us to create some content for Valentine’s Day … Read more