Putting Mo Salah In The British Museum

by H+K Global

December 20, 2018

Putting Mo Salah In The British Museum

Mo Salah

How do you drive brand heat for adidas through their association with Mo Salah with a fast turn-around and a minimal budget? Following a historic season for Salah, H+K helped adidas grab headlines and spark conversations around the world by having the Egyptian football star’s adidas boots inducted into the British Museum’s world famous Egypt … Read more