Honor – For the Brave: Influencer-led smartphone launch

by H+K United Kingdom

April 3, 2017

Honor – For the Brave: Influencer-led smartphone launch

In 2016, we helped launch a new smartphone for Honor – a device aimed at the first-ever generation to be raised on smartphones. But we faced one major challenge. Our target – digital natives – are known for their sceptical attitude towards brands, forever weary of being talked to in voices they don’t relate to. … Read more