It’s Time to Retire the Tired Case Study

by H+K Global

June 23, 2017

It’s Time to Retire the Tired Case Study

What this year’s Cannes Festival of Creativity made quite clear is that a great case study has nothing to do with winning. It’s the story, not the “study,” that goes home with a coveted Lion. So it’s time for us to reinvent the traditional “clinical” case study as a piece of compelling storytelling all its … Read more