Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

by H+K Global

October 13, 2016

Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

Sunset Parachute

Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more

H+K expands Financial and Professional Services Team with new Head of Content and Publishing Strategy

LONDON – Hill+Knowlton Strategies (H+K) London has appointed Jasper Rosenau as its Head of Content + Publishing Strategy for its Financial and Professional Services team. He joins the highly successful, thirty-strong team in this newly-created role to lead digital and content strategy for its current client base, which includes HSBC, Tata, and Visa, as well … Read more

Bombay Sapphire: The Bombay Imagination Series

Bombay Sapphire has long supported the world of creativity, design and innovative ways of thinking. The brand believes imagination makes the world a more inspiring and uplifting place. The Imagination Series aims to bring this to life by injecting imagination back into film and sparking the creativity of future filmmakers. The programme offers people the … Read more

Hill+Knowlton Strategies partners with Brandwatch to launch unique influencer mapping dashboard

Sherlock+

Cannes, 21st June, 2016 – Hill+Knowlton Strategies unveils its new influencer mapping dashboard, Sherlock+, at Cannes Lions today. Built in partnership with Brandwatch, the social intelligence company, it provides a unique, real-time perspective on the people that have the most impact across eight different industries and 45 core topics. The dashboard is created using ‘VIP lists’ of key … Read more