Western Union: Using sponsorship to promote a cause

by H+K United Kingdom

December 13, 2016

Western Union: Using sponsorship to promote a cause

Challenged by Western Union to create a campaign that united its new sponsorship of the UEFA Europa League and existing corporate partnership with UNICEF, focused on education, H+K created PASS. For every pass in the UEFA Europa League over the three seasons of WU’s sponsorship, the global money transfer people funded one day’s education for … Read more