Audiences Love Data, But What If They Don’t Understand It?

by H+K Global

November 14, 2016

Audiences Love Data, But What If They Don’t Understand It?

data decision making tools on web screen

When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more

Letting the Data Decide

The rise and spread of the Internet is one of the most transformative events in human history. Information that would have taken hours of diligent research is available instantly, we are connected to one another in virtual space at all times, and the computers we carry casually in our pockets and handbags can do things … Read more

Does Data Influence?

The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more

Adapting to Change: Three Takeaways from the PRWeek Conference

PRWeek Conference

Last Thursday, hundreds of public relations professionals converged on the renowned Chicago startup hub, 1871, to attend the 2018 PRWeek conference, PR Decoded. With the promise of “a master class on the best tools, tactics and guidelines to ensure communicators thrive in an ever-evolving digital world,” two of my colleagues from Hill+Knowlton Strategies and I … Read more

H+K London strengthens data analytics capabilities

LONDON – Hill+Knowlton Strategies (H+K) London has hired Vinay Chhana and Thomas Jackson to bolster its data capabilities across the agency. Vinay joins as a Data Consultant, and will be responsible for shaping the way we measure & examine data. He will play a key role in mapping how H+K assesses performance iteratively and delivers … Read more

Hill+Knowlton Strategies partners with Brandwatch to launch unique influencer mapping dashboard


Cannes, 21st June, 2016 – Hill+Knowlton Strategies unveils its new influencer mapping dashboard, Sherlock+, at Cannes Lions today. Built in partnership with Brandwatch, the social intelligence company, it provides a unique, real-time perspective on the people that have the most impact across eight different industries and 45 core topics. The dashboard is created using ‘VIP lists’ of key … Read more