Western Union: Using sponsorship to promote a cause

by H+K United Kingdom

December 13, 2016

Western Union: Using sponsorship to promote a cause

Challenged by Western Union to create a campaign that united its new sponsorship of the UEFA Europa League and existing corporate partnership with UNICEF, focused on education, H+K created PASS. For every pass in the UEFA Europa League over the three seasons of WU’s sponsorship, the global money transfer people funded one day’s education for … Read more

Women in the C-Suite: learning from a teenage scientist

“A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed.” This article was originally published on ipra. Whenever I have a chance, during my hours of long commute, I enjoy listening to WLRN. Primarily before 8 AM or after … Read more

Truth and Consequences: How Kids Learn to Think Critically about their Health and Beyond

When it comes to health, bogus and misleading claims are as common as dirt. And unfortunately, a lifetime of received wisdom can make it difficult to distinguish between advice grounded in scientific evidence and that grounded in folklore. People are often stubborn, resistant to change, and reluctant to learn new things when new facts contradict … Read more