#SomosLivres: Anti-Slave Labor Campaign from H+K Brazil

by Melissa Marquez

Principal, Marketing Communications + Business Development
January 15, 2019

fashion

#SomosLivres: Anti-Slave Labor Campaign from H+K Brazil

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#SomosLivres

In Brazil, slavery is still very much a reality and the fashion industry is one of its main players. To protect the advocation for workforce law – Article 149* – and to promote the topic’s debate in an election year, H+K Brazil developed the #SomosLivres campaign for Brazil’s Ministry of Public Labor. Using fashion as … Read more

Challenging Taboos With Reebok & Emirates Woman

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Reebok

In celebration of launching Reebok’s ground breaking PureMove, one-of-a-kind sports bra, H+K Dubai undertook a tremendous piece of work that once again saw H+K challenging stereotypes through sport. The team created an advertorial partnership between the brand and Emirates Woman – a high caliber female-focused magazine published in the UAE and found online. The partnership challenged a social taboo with a photo shoot … Read more