HSBC: Content and publishing strategies for a global sponsorship portfolio

by H+K United Kingdom

December 13, 2016

HSBC: Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

Growing Golf At HSBC’s Shanghai Spectacle

For the global HSBC team, it was one of the busiest weeks of the year this month, as the WGCHSBC Champions took place in Shanghai. The tournament is HSBC’s flagship golf sponsorship, bringing together the best players in the world in one of HSBC’s spiritual homes. This year’s field included five of the top six players in the world, 10 … Read more

Bupa Challenge PGA Tour Latin America

Bupa

Hill+Knowlton Latin America has been working with Bupa Global, helping the brand connect with its key stakeholders and target audience and amplify the impact of its brand through the motto, “longer, healthier, happier lives.” Searching for a way to further raise awareness and engage agents, customers, potential clients and the media in the region, Hill+Knowlton Latin America researched new … Read more