PRmoment Awards 2016
H+K London wins a PRmoment Award We are honoured to have won a PRmoment award for Healthcare / Pharma campaign of the year for our Lundbeck – Caring for carers campaign. Follow @hkstrategies
healthcare
Spring Budget 2017: The Healthcare Perspective
Not every wish on the UK’s life science industry’s list of requests has been answered by Chancellor Hammond’s spring budget today, but in setting out the country’s stall as the place to do business post Brexit, Hammond partially delivered. There are no generous tax breaks, there’ll be no substantial changes to the UK’s R&D tax … Read more
A radical idea goes mainstream.
This article was originally posted as part of ThinkWell WPP Health Practice available here. It wasn’t that long ago that supporters of Medicare for All were a pretty lonely group. I should know. I wrote the Medicare for All bill for Senator Kennedy in 2005. We didn’t get a single co-sponsor in the Senate and … Read more
Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake
Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read more
Caring for the carer: innovation in schizophrenia management
Otsuka and Lundbeck, developers of the schizophrenia drug, Abilify Maintena, approached us with a communications brief for a public affairs programme which would make a difference to the lives of more than 26 million people worldwide living with schizophrenia. H+K recognized the need to go beyond the more traditional route of patient education, and focused … Read more
Is AI the future of healthcare?
As my colleagues Hannah and Robyn have been discussing from a Tech perspective, Artificial Intelligence (AI) has been a hot topic in the halls of Hill+Knowlton Strategies this year. It should come as no surprise that the Health team has a perspective here but I want to start by sharing a broad definition. For the … Read more
Truth and Consequences: How Kids Learn to Think Critically about their Health and Beyond
When it comes to health, bogus and misleading claims are as common as dirt. And unfortunately, a lifetime of received wisdom can make it difficult to distinguish between advice grounded in scientific evidence and that grounded in folklore. People are often stubborn, resistant to change, and reluctant to learn new things when new facts contradict … Read more
AI in healthcare is a prescription for big data
Welcome to THE BIG TECH QUESTION, a monthly feature where we ask members of the H+K Technology team to debate the latest issues in tech and beyond. This month we ask: IS AI THE FUTURE OF HEALTHCARE? Following Hannah Taylor’s plea FOR last week, Robyn Gravestock puts forward the argument AGAINST. Many films have attempted … Read more
The future of healthcare depends on AI
Welcome to THE BIG TECH QUESTION, a monthly feature where we ask members of the H+K Technology team to debate the latest issues in tech and beyond. This month we ask: IS AI THE FUTURE OF HEALTHCARE? First up, Hannah Taylor puts the argument FOR the use of AI in healthcare. Artificial Intelligence (AI) is … Read more
Can Creativity Keep Healthcare Human?
This article originally appeared on PR Week. Jess Walsh, MD of health and wellness at Hill+Knowlton London and former patient advocate, thinks it’s time to take a breather from the shiny to consider how creativity can help increase compassion and public understanding as technology runs away with healthcare. The below is an excerpt of her … Read more