PRmoment Awards 2016

by H+K United Kingdom

June 29, 2017

Spring Budget 2017: The Healthcare Perspective

Not every wish on the UK’s life science industry’s list of requests has been answered by Chancellor Hammond’s spring budget today, but in setting out the country’s stall as the place to do business post Brexit, Hammond partially delivered. There are no generous tax breaks, there’ll be no substantial changes to the UK’s R&D tax … Read more

Jabbed Into Action: How We Used Behavioral Insights To Increase Vaccine Uptake

SMARTER

Getting people to do what’s in their best interest is hard. Really hard. We all know how difficult it can be to break a bad habit, like biting your nails, or sticking with a good one, like going for a weekly run. Even in a life and death scenario, getting someone to do the right … Read more

Caring for the carer: innovation in schizophrenia management

Otsuka and Lundbeck, developers of the schizophrenia drug, Abilify Maintena, approached us with a communications brief for a public affairs programme which would make a difference to the lives of more than 26 million people worldwide living with schizophrenia.  H+K recognized the need to go beyond the more traditional route of patient education, and focused … Read more

Is AI the future of healthcare?

As my colleagues Hannah and Robyn have been discussing from a Tech perspective, Artificial Intelligence (AI) has been a hot topic in the halls of Hill+Knowlton Strategies this year. It should come as no surprise that the Health team has a perspective here but I want to start by sharing a broad definition. For the … Read more

Truth and Consequences: How Kids Learn to Think Critically about their Health and Beyond

When it comes to health, bogus and misleading claims are as common as dirt. And unfortunately, a lifetime of received wisdom can make it difficult to distinguish between advice grounded in scientific evidence and that grounded in folklore. People are often stubborn, resistant to change, and reluctant to learn new things when new facts contradict … Read more

AI in healthcare is a prescription for big data

Welcome to THE BIG TECH QUESTION, a monthly feature where we ask members of the H+K Technology team to debate the latest issues in tech and beyond. This month we ask: IS AI THE FUTURE OF HEALTHCARE? Following Hannah Taylor’s plea FOR last week, Robyn Gravestock puts forward the argument AGAINST. Many films have attempted … Read more

The future of healthcare depends on AI

Welcome to THE BIG TECH QUESTION, a monthly feature where we ask members of the H+K Technology team to debate the latest issues in tech and beyond.  This month we ask: IS AI THE FUTURE OF HEALTHCARE?  First up, Hannah Taylor puts the argument FOR the use of AI in healthcare. Artificial Intelligence (AI) is … Read more

Can Creativity Keep Healthcare Human?

Creativity Healthcare

This article originally appeared on PR Week.  Jess Walsh, MD of health and wellness at Hill+Knowlton London and former patient advocate, thinks it’s time to take a breather from the shiny to consider how creativity can help increase compassion and public understanding as technology runs away with healthcare. The below is an excerpt of her … Read more