Oreo: Creating cut-through to support a new product

by H+K United Kingdom

October 26, 2016

Oreo: Creating cut-through to support a new product

In August 2015, the world’s number one biscuit brand, Oreo, launched two new flavours into the UK market: Golden Oreo and Peanut Butter Oreo. H+K was briefed to drive awareness of the new flavours amongst the mum and millennial audience. To do this, the team created a three pronged celebrity, media and influencer programme, designed … Read more

Hill+Knowlton Strategies partners with Brandwatch to launch unique influencer mapping dashboard


Cannes, 21st June, 2016 – Hill+Knowlton Strategies unveils its new influencer mapping dashboard, Sherlock+, at Cannes Lions today. Built in partnership with Brandwatch, the social intelligence company, it provides a unique, real-time perspective on the people that have the most impact across eight different industries and 45 core topics. The dashboard is created using ‘VIP lists’ of key … Read more