Oreo: Creating cut-through to support a new product

by H+K United Kingdom

October 26, 2016

Oreo: Creating cut-through to support a new product

In August 2015, the world’s number one biscuit brand, Oreo, launched two new flavours into the UK market: Golden Oreo and Peanut Butter Oreo. H+K was briefed to drive awareness of the new flavours amongst the mum and millennial audience. To do this, the team created a three pronged celebrity, media and influencer programme, designed … Read more