Jack's Perspective: Western Alliance

by Jack Martin

Global Chairman, CEO
July 18, 2018

Jack's Perspective: Western Alliance

Western Alliance

As President Trump wraps up the western portion of his European diplomatic mission, it’s worth noting that the only person he met with who has an approval rating over 50 percent is the Queen of England. Trump’s approval rating has rebounded somewhat but is still well in the red. Broadly speaking, the leaders of France, … Read more

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In Canada, to help Centrum build trust in and credibility for its multivitamins, we created a surround sound of content to elevate the category. Deconstructing the audience by life stages, we mapped our roster of nine influencers back to each stage. They created compelling content that showcased how they incorporate multivitamins into their daily lives. With … Read more