J2O: Bringing a new product to life

by H+K United Kingdom

December 13, 2016

J2O: Bringing a new product to life

H+K was briefed to launching J2O Spritz to a target audience of 24-35 year olds and in doing so, deliver key ‘blends’ messaging and build brand credibility. To do this, we partnered with TV star, model and keen foodie, Millie Mackintosh, as our brand ambassador and ‘blends curator’. The Spritz campaign brought the ‘blends’ messaging … Read more

The Return of Grand Narratives

Audience

In a recent interview, French President Emmanuel Macron argued that the absence of “grand narratives” in society has eroded public trust in political leadership and has constrained the aspirations of countries and their citizens. It’s a sentiment that President Macron’s predecessors Charles de Gaulle or François Mitterrand might have expressed, but one could easily envision … Read more