Why your B2B brand needs to be on Instagram

by H+K United Kingdom

May 9, 2016

Why your B2B brand needs to be on Instagram

With the news this week that Instagram has created a function for users to contact businesses directly on the platform, attention has once again turned to the brands using it. Many businesses, particularly B2B brands, are reluctant to use it, viewing it purely as a consumer platform left to celebrities and high-end fashion brands. However, … Read more

A Historical Perspective on Media Analysis Trends

Media Analysis

Media analysis has developed as rapidly as the media with which it works. A rigorous approach to content analysis dates to 1927, with Harold Lasswell’s research on propaganda. Media analysis began almost immediately following invention of the printing press. Types of media analysis used today have their history in the Gutenberg Bible, but the concept … Read more