What the launch of Essential Products means

by H+K United Kingdom

June 7, 2017

What the launch of Essential Products means

The announcement of the Essential Phone represents so much more than yet another mobile phone Last week, a man called Andy Rubin had the entire consumer technology industry in the palm of his hand. This is because he is the creator of a piece of software now on more than two billion monthly active devices … Read more

Honor – For the Brave: Influencer-led smartphone launch

In 2016, we helped launch a new smartphone for Honor – a device aimed at the first-ever generation to be raised on smartphones. But we faced one major challenge. Our target – digital natives – are known for their sceptical attitude towards brands, forever weary of being talked to in voices they don’t relate to. … Read more