Healthcare: A Discussion the Whole Community Should Be Having

by H+K Global

June 18, 2016

Healthcare: A Discussion the Whole Community Should Be Having

Innovative and creative communication is no longer limited to traditional consumer brands. The health sector has recently witnessed an incredible surge in creative campaigns that convey strong messages and highlight key issues. Lions Health is only a three year old category at the Cannes Lions festival, but it’s already carved out a space for itself, inspiring … Read more

Cannes Lions 2016

Hill+Knowlton Strategies is proud to have won a Bronze Lion in the Mobile Lions tonight at the Cannes Lions International Festival of Creativity under Social > Content for user engagement. The campaign, A Valentine from adidas, was a celebration of love of all kinds. When adidas asked us to create some content for Valentine’s Day … Read more

H+K London Healthcare boosts its Content + Publishing approach with new senior team member

LONDON – Hill+Knowlton Strategies (H+K) London hires Jessi Langsen to head the Content + Publishing approach for its Healthcare sector, effective immediately. She will report into Managing Director, Healthcare, Jessica Walsh. Jessi joins H+K London from their Chicago office, where she was Vice President of Social Media. She devised strategies for and led the execution … Read more

Brick-And-Mobile: How Shopping Is Becoming Social

shopping for vinyl

Shopping is changing drastically. Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social. In many ways today, products find us just as much as we find them. The advents of mobile technology and social media have been crucial factors in this … Read more

Oreo: Creating cut-through to support a new product

In August 2015, the world’s number one biscuit brand, Oreo, launched two new flavours into the UK market: Golden Oreo and Peanut Butter Oreo. H+K was briefed to drive awareness of the new flavours amongst the mum and millennial audience. To do this, the team created a three pronged celebrity, media and influencer programme, designed … Read more

Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

Real-Time with Everyone

Technology

Anyone who has been following the Cannes Lion Festival can attest that the expansive live-stream coverage has you feeling as close to the festival as possible. Magnify takes a look at why live-streaming is so appealing to viewers. A close study of milestones leading up to the “live” platform’s widespread adoption sheds light on where social … Read more