H+K wins gold after competitive British Olympic Association pitch

by H+K United Kingdom

June 29, 2017

H+K wins gold after competitive British Olympic Association pitch

H+K will be charged with galvanizing the nation’s support for Team GB as Olympians prepare for the Rio 2016 Olympic Games LONDON – Hill+Knowlton Strategies (H+K) London has been appointed by the British Olympic Association (BOA) to unite a nation in support of Team GB in an Olympic year. Team GB’s inspiring performance at London … Read more

What We’ve Been Up To in London – 24th March

This week the Sport Industry Awards judges visited H+K’s sports and partnership marketing team as part of our exciting place on the shortlist for their prestigious agency of the year award. After being greeted with a presentation by Andy Sutherden, the global head of our sport practice, via video call from Toronto, along with Anthony … Read more

Sevens Publishing Excellence With HSBC

HSBC Sevens

The HSBC World Rugby Sevens Series is well underway, which means that the HSBC team is already hard at work activating the bank’s title partnership across owned, earned, paid and shared channels, with teams all over the world working hard to make each leg of the series a great success. With the first two legs … Read more

Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

DAZN Ripping Up The Boxing Rulebook


The H+K London team continues to work with OTT Sports Broadcaster DAZN as it continues to rip up the rule book and disrupt sports broadcasting. One of the major sports that DAZN broadcasts around the world is boxing, thanks in part to a strategic partnership with Matchroom Boxing that sees DAZN subscribers access massive fights … Read more

The Asian Cup Kicks into Gear

Asian Cup

The H+K team in Dubai continues to work on all projects across the AFC Asian Cup 2019 and a key phase was the 150-day countdown – which took place in August – to the 24-nation football tournament in the United Arab Emirates. As the biggest ever sporting event that the UAE has hosted, the team are … Read more

adidas x Team Qatar


For the 18th annual Asian Games in Jakarta-Palembang, H+K Doha and Dubai teams collaborated to bring two clients together, revealing new Team Qatar athlete apparel developed by adidas. Not only did H+K plan the launch campaign, but actually brokered the multi-million partnership agreement between clients the Qatar Olympic Committee and adidas. The work does not … Read more

Launching DAZN In Italy With a Little Help


H+K has been working with DAZN, the live and on demand sport streaming service. In June, DAZN announced they were taking their product to Italy with rights to 114 Serie A matches per season for the next three years after parent company Perform Group’s successful bid to secure the exclusive multi-platform broadcast rights. It was … Read more

Playing with Pride: Sports’ responsibility to the LGBT community

There’s a saying in our industry, “it’s PR not ER”. It’s used to remind us that we’re not doctors or nurses working through the night on matters of life and death. It’s ‘just’ brand campaigns. But is that doing the impact of our work a disservice? The role our campaigns have in dictating social narratives … Read more