The Energy + Industrials team worked with energy quality management provider DNV GL to launch the organisation’s inaugural Energy Transition Outlook, charting the shift in energy sources and global consumption to 2050. H+K handled all media and event coordination, and secured the Bloomberg auditorium in London as the venue for the event that saw nearly 150 attendants from large energy providers, government agencies and trade and national media. The event included a speech on the report and its findings from the DNV GL CEO and a panel session of diverse energy stakeholders.
E+I secured interviews with the energy editors of the Times and Telegraph before the event, whose stories ran on the morning of the launch, and combined coverage from a press release and proactive outreach totalled more than 50 unique pieces in the days immediately following with two mentions in the Financial Times alongside articles in influential trade press across the energy sector. E+I also handled social media for the event, and saw peak engagement for the company’s accounts with the most Twitter mentions in one day the company has seen in well over a year, and a total of 5 million impressions over the course of launch week. The DNV GL Facebook page gained 51 new ‘likes’ during launch week, double that of the previous week. The best performing post on LinkedIn saw received over 86,000 impressions, with an engagement rate of 1.38%.
London fashion week kicked off today and the H+K Tech Team was right there to get in on the action. Hannah Moseley and Tyler Kenny started the day off by answering a last minute request from Elle Magazine to conduct a product briefing and ensure the Elle Fashion team was equipped with a Huawei P10. The latest flagship from Huawei which has a dual Leica lens making it perfect for catching all the action from catwalk to sidewalk. The whistle stop briefing didn’t stop there, Hannah and Tyler also met with influencers outside shows and despite traffic and show delays meet up with Candid Magazine’s EIC Courtney Blackman for a super speedy briefing on the P10s photography features. Later this evening Tyler is headed to meet Influencer Jiawa Liu of Beige Renegade to attend the Asian Couture Federations runway show and VIP dinner at Kensington Palace.
The Healthcare team have had a pretty busy summer, and as autumn brings a wave of seasonal reflection, here are a few of the things that inspired them this week.
Sincerely, X: Dr Burnout: This is a collaborative effort between Audible and Ted, allowing people to share compelling stories that need to be heard – anonymously. In this episode, a doctor describes how professional burnout led to a fatal mistake with a patient. It’s the side of healthcare we don’t see all too often, but is a side that warrants some exploration nonetheless.
“We’re more likely to get cancer than to get married. This is a wake-up call”:Dr Ranjana Srivastava’s beautiful piece in the Guardian brought us to tears; she so expertly articulates the nuances of cancer care, and the differing needs of those she treats. The case for empathy in healthcare communications couldn’t be clearer.
FDA green lights first ever app for substance use disorder: There’s certainly no shortage of mental health apps out there, but this is the first FDA-approved app for substance use disorder. Access to interventions is a stumbling block when it comes to addiction recovery, but this app could remove the barriers and ensure people get the right support, at the right time.
Can graphic design save your life?: Quite possibly, yes. The Wellcome Collection recently opened an exhibition exploring the weird and wonderful world of healthcare design, showing “how graphic design has been used to persuade, to inform and to empower.” It won’t surprise you to learn that we probably couldn’t be more excited about this.