On behalf of Royal Salute, the exceptionally crafted and aged Scotch whisky, the Food+Drink team hosted global luxury lifestyle media guests at an exclusive event for a first official look of an all-new limited edition lighter blend, the Royal Salute 21 Year Old Polo Edition.
Delicate in flavour, the limited edition expression had been carefully developed to celebrate the perfect synergy between Royal Salute as the ‘King of Whiskies’ and polo as the ‘Sport of Kings’. Fittingly held at The Hurlingham Club – the establishment where polo was first played in the UK – guests were given the opportunity to get hands on with the fundamental skills of polo, hosted by world class polo player and Royal Salute Ambassador Malcolm Borwick.
This was followed by an exclusive tasting of the whisky, led by Director of Blending of Blending Sandy Hyslop, who took guests through the unique flavor profile of the luxury blend. The afternoon then lead into a three course luncheon, with a menu bespoke to the Polo Edition product using fresh British produce to best to best complement the flavours and notes of the Polo Edition whisky.
Live social coverage from the influential guests flooded the key campaign hashtag across social channels, with the launch activity amplified further through multiple media interviews with key Royal Salute spokespeople Sandy Hyslop and Malcolm Borwick.
Members of Energy+Industrials team worked alongside a global H+K team to promote and inform audiences about the largest annual gathering of people in the world, The Hajj. This year, the Islamic pilgrimage to Mecca, saw 2,352,122 people travel to holy city for Muslims with visitors travelling across the globe for the event. The team spoke with tier one media and influencers in the UK securing coverage in many of the main news outlets, providing background and insight into an event that many do not know much about.
On Wednesday, our Candace Kuss joined an impressive panel of UK digerati as a judge for the DADI Awards (The Drum Awards for the Digital Industries). This is the eleventh year The Drum have rewarded digital excellence across a range of categories. Candace loved seeing the diversity in the work; a reminder of all the different things that live under the word ‘digital’. She can’t wait to share the Social Media winner but is sworn to silence until the award show on 19 October.
Matt Battersby, head of H+K Smarter was in Frankfurt presenting at our office’s Storylounge event. He talked to clients about how behavioural insights can be applied to communications and shared lots of examples of how H+K and other organisations have done this effectively.