Japan’s largest airline, All Nippon Airways (ANA), awarded H+K a new project to reach US travelers through the multimedia campaign Welcome to Experience Class™, which will leverage key influencer partnerships and interactive content to redefine the experience of flying. The influencer program is a one-year, digital communications project commencing immediately with a video to introduce the campaign. Travelers can book their own ANA experience here or learn more about the Experience Class™ campaign.
The Lenovo team successfully launched the Yoga Book to the Canadian market as part of a larger brand-awareness campaign. H+K created the #GlowLenovo event to increase brand awareness, and communicate Lenovo’s dedication to innovative technology. Partnering with the ROM Friday Night Live event, over 3,000 people attended. Yoga Book demonstrations as well as makeup and sketch artists made the night a huge success.
Celebrity stylist Brad Goreski was invited to help launch Diet Coke’s “one of a kind” bottles. Goreski integrated the brand’s one-of-a-kind messaging when explaining how to use bold accessories to add a unique edge to a fall look. Exceeding coverage goals by 20%, H+K Canada generated 29 stories and more than 12 million impressions worldwide.
Game of Thrones fans were invited to an experiential activation at the Toronto Eaton Center to help launch Season 6 on DVD, Blu-ray, and digital download. Participants had their pictures taken in a Season 6-inspired set, and were able to sit on an authentic replica of the throne. In total, 31,500 people stopped by, took photos, crowded around the activation, and engaged with the staff.
H+K Vancouver supported the ‘Light Up the Night’ event at Capilano Suspension Bridge’s Canyon Lights, which marked the opening of the 2016 holiday season. The team hosted media and local social in
fluencers, and guests admired the magnificent lights. A new, interactive light display called “Fireflies” was enjoyed at the event along with traditional holiday treats.
For the 2016 Holiday shopping season, SJR produced the ‘Flex Fulfillment Infographic’ for Target’s A Bullseye View. This festive infographic shines a fresh light on Target’s many order fulfillment options, while simultaneously allowing them to take full advantage of the busy holiday news cycle. It addresses Target’s broad audience by showcasing the many personalities and shopping types that Target serves – and the numerous ways that Target does it successfully through innovative technology and mobile offerings.
SJR launched Pfizer’s new site Get Science. Get Science goes beyond the lab to explore scientific breakthroughs, answer burning questions on science, and reveal the discoveries that are constantly transforming medical research at Pfizer. In addition to Get Science, SJR leads strategy across Pfizer’s entire corporate digital ecosystem. This includes developing content for the 2017 relaunch of a content-focused Pfizer.com and the launch of Pfizer’s corporate Instagram. Whether showing the body up close, a glimpse of the microbe of a deadly disease, or the motivations of Pfizer’s very own scientists, the account aims to fuel the perception of Pfizer as an innovator.
With the theme, “AVON gifts inspire emotions”, AVON presented its 2016 Christmas campaign for Guatemala—promoting new products and elegant gift bags for Christmas. The new portfolio for the season includes the AVON Platinum Collection, with sophisticated fragrances and exclusive jewelry. H+K organized an elegant dinner for key journalists to experience and celebrate the Christmas campaign.
In addition, H+K also provided support for AVON’s event with Prince of Peace Home for Girls. For the last 27 years, Prince of Peace works with young girls who have been victims of abuse, mistreatment, and rape. AVON employees volunteered, painting walls of the classrooms, playing games with the girls, and providing lunch. Prince of Peace cherished the impact AVON had on the home.
On the eve of the launch of the posthumous album of the late Brazilian rapper Sobotage, Spotify presented H+K Brazil with a challenge to reach a new audience—lovers of rap music. The team negotiated an exclusive contract with the record label to be the first to announce the release of the album. More than one hundred clippings came out between the announcement of the album and the launch date. Regional newspapers Folha de Sao Paulo and O Globo, amplified the release. Click here to listen to Sabotage’s album on Spotify.
TELUS International, a pioneer firm in the contact centers and BPOs industry in Guatemala, held the eighth annual global CSR project, “TELUS Days of Giving”. More than 2,000 employees donated their time and resources to provide for children, youth and adults. H+K Guatemala supported TELUS for the third straight year, developing media relations in order to magnify the impact of this global initiative.
The H+K UK Sports and Partnership Marketing team launched their first documentary film with HSBC. ‘Sevens From Heaven’ is the story of the Fiji Rugby Sevens team. A island nation of approximately 900,000 people with limited resources but where Rugby Sevens is treated as a religion, has risen to become the best team in the world and became one of the stories of the Olympic Games when they won their countries first medal of any color, winning gold in emotional scenes in Rio. H+K produced the film with a local cinematographer in Fiji, producing the 17-minute documentary over a period of almost a year. The full film can be viewed here.
The Visa team secured some top-notch coverage on the European Banking Authority’s proposals for strong customer authentication. The proposals, if approved, would mean the end of fast checkout and one-click online payments. The Visa team, working with Populus, undertook consumer research that revealed that half of UK consumers would abandon their online purchases if extra steps were added to the checkout process. As well as getting trade coverage, the team also secured an interview with BBC News Online and were featured on The Daily Mail’s site and in print.
The UK HSBC Expat team launched its latest project, “Expat Life Is”. Based on data from the Expat Explorer survey, the project interviewed 16,000 expats to discover how they describe life abroad in a single word or sentence. The HSBC Expat team worked with an expat poet, journalist, blogger, and an artificial intelligence to draw their own interpretations of expat life from the data.
The 17 UN Sustainable Development Goals for 2030 govern Norwegian development policy for the next 14 years. Norad, The Norwegian Agency for Development Cooperation, wanted to educate the public about these goals. H+K Norway created a 4.4 kilometer long illuminated trail to the top of Gaustatoppen—Norway’s most beautiful mountain. The trail consisted of 17 unique light installations, each representing one of the UN sustainability goals. More than 5,000 people from all over the country gathered at the foot of the mountain, turned their headband lights on, and began to climb the mountain in the falling darkness. We spread the global goals to all of Norway by publishing engaging content in social media, and by attracting news media coverage. Knowledge of the Sustainable Development Goals increased by 24% in the Norwegian population.
H+K Denmark helped Veet launch their great international success, Sensitive Precision Beauty Styler, by creating a lavish and exclusive event for journalists and influencers. The purpose of the event was to create buzz around Veet and to showcase the versatility and multi-purpose features of the product. Guests could take part in a Veet photo booth and share their photos on social media with hashtags #veet and #beautifulprecision. Over 50 lifestyle and beauty media and influencers attended the event, and more than 60 posts have already been shared from the event with a unique reach over 500,000.
H+K UK and H+K Spain faced a challenging project on the sports field coordinating the international media coverage for the press conference of FC Barcelona and Rakuten, where FC Barcelona announced the well-known, e-commerce and fintech company becoming its new global main partner for four years, and its first-ever global innovation and entertainment partner. The partnership has received massive international coverage. Apart from securing top international media and newswires such as The Times, South China Morning Post, Corriere Della Sera, Handelsblatt or Reuters, H+K was able to bring the Financial Times to the presentation, being the most important interview of the day. H+K has been key to guarantee the business hook of the whole project on an international level, positioning Rakuten as top global player.
For the third consecutive year, H+K Spain organized the Blogtrip ‘Great challenges of infant feeding in the new millennium’. This maternal blogosphere is promoted by The Puleva Institute of Nutrition—bringing together top maternity blogs and reference experts in nutrition and pediatrics, as well as first-level communicators specialized in the field of children.
H+K raised public awareness for poverty in Spain with a corporate demonstration in which 150 Puleva employees walked through the streets of the city of Cádiz in solidarity with the poor. Throughout the march, more than 4,500kg of food was collected for the food bank, as well as 20,000 liters of milk. The team achieved more than one million impressions in the media.
Also in Spain, H+K supported Lactalis Puleva in its launch of an initiative attempting to change the definition of the word ‘mother’ in the Spanish-language dictionary. To this end, an online sign-up campaign has been started to allow individuals to contribute to this campaign through the webpage. Many Spanish celebrities are also heavily participating.
Milan hosted the World Business Forum and this year’s subject was “BE BETA”. For the second year, H+K acted as a communication and social media partner of the event. Alessandra Favilli, H+K Italy General Manager, had the opportunity to deliver a speech introducing Mariana Mazzucato, Professor in the Economics of Innovation at the University of Sussex, and an author of “The Entrepreneurial State: debunking public vs. private sector myths”. H+K took advantage of this important occasion to arrange a presentation of the proprietary web-based platform “Flight School” to select communication managers from key companies operating in different sectors. The team prepared a fake crisis case in order to show the features of Flight School and our expertise in crisis management, creating an immersive experience for participants, who gathered high appreciation for our performance.
In the words of Coco herself, “A girl should be two things: classy and fabulous”. And that is more than apt when describing our H+K Korea Managing Director, HS Chung, who has managed to bring her favorite brand into the H+K fold. A great brand to beef up our luxury credentials, H+K Korea is now Chanel’s retained “sensitive issue PR agency” and on the books for more projects throughout 2017.
Over the past year, H+K Australia has been tasked with activating HSBC’s sponsorship of Australia’s national rugby union side, the Wallabies. As part of a multi-faceted campaign, H+K spearheaded the Volunteer of the Year Award, which recognized the work of passionate rugby fans who give up their own time to support local teams across Australia—largely at the grassroots level. After months of nominations and deliberations three winners were crowned across three categories, receiving their prizes and deserved recognition in front of the stars of Australian Rugby at the annual John Eales Medal dinner.